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An advertising slogan
slogan watchword catchphrase banner cry shibboleth motto saying mantra catchline catchword tag line catch phrase byword phrase catchcry formula tag-line sound bite proverb maxim jingle idiom quote quotation expression refrain axiom truism rallying cry signature phrase practice password custom guiding principle buzzword sign signal parole battle cry party cry aphorism adage epigram apophthegm dictum gnome repartee cliche tag precept sententia word saw epigraph apothegm colloquialism platitude interjection commonplace proposition statement witticism principle enthymeme accepted truth folk wisdom turn of phrase tenet utterance general truth axioma theorem guideline paroemia articulation remark idiomatic expression assertion declaration pearls of wisdom postulate truth pearl of wisdom words of wisdom legend strapline trademark war cry moral rule passage excerpt line extract chestnut piece citation phraseology epithet law snippet term clip banality locution bromide homily groaner trope old chestnut set phrase cliché stock phrase comment canon brocard device text wording language jargon prescript code bon mot selection fragment verse lingo teaching fundamental argot stanza speech parlance cant reference notation note phrasing stereotype choice of words way of speaking cite figure of speech prosaism rubber stamp triviality old story counterword threadbare phrase vapid expression trite remark triteness potboiler familiar tune form of words hackneyed phrase boiler plate corn old saw stale saying by-word daffodil wise saying sentiment belief ditty nickname pithy saying handle allusion gobbet middle name gnomic saying standing joke cliché announcement one-liner blurb observation response portion section part illustration lesson construction message example source quoting bit paragraph pericope trite saying newsbreak news item outtake fifteen minutes of fame spot news photo opportunity clause meaning significance point scene reading canto overworked saying hackneyed saying banal saying formulary slang substance sentence word group styling verbalism diction terminology verbiage wordage phrasal verb phrasal idiom talk usage doublespeak essence sermon import theme moralism thrust signification fuzzword group of words vernacular drift connotation implication sense inference order direction command clipping -speak tongue statute decree ordinance instruction mandate mediaspeak policyspeak idea anecdote subtext patter vocabulary patois style doctrine set expression commandment injunction directive dictate regulation localism dialect style of speech vernacularism syntax idiosyncrasy lexicon manner of speaking lexis street talk provincialism mode of expression set of words set of symbols behest working principle mitzvah prescription decretum edict dogma preception action bidding

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A slogan produced by a copywriter

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tagline Thành ngữ, tục ngữ

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